BERLIN — Jericho Motorsports has big plans for its 232 Jericho Road (Route110) location. Owners Randy Cicchetto and Bobbie Aversa are building a new 40-foot by 60-foot showroom for their ATV and snowmobile rental, sales and service business, adding to Jericho Motorsports’ original 25-foot by 62-foot building.

The new space will be the showroom and parts store, while the original space will be devoted to service, except for the former parts room which will be transformed into an employees’ lunchroom. 

Cicchetto says that his business has not suffered from the recession. Each year since the founding of the business in 2004, Jericho Motorsports has met its business plan goals and last year, those goals were exceeded, Cicchetto says. “The business has grown through the recession with no dip.” “We are adding a new service technician (Matt Carter, of Berlin) to the five already employed by the business. We are expanding our rental fleet of ATVs and snowmobiles,” he says.

One of the biggest attractions bringing people to Jericho Motorsports is the ATV park, says Cicchetto. “People come from as far away as Russia, Norway, Poland, New York City, Bellingham, Washington. People come from all over,” he says, here to explore the ATV trails in Jericho State Park. “Most people just don’t understand the draw that this park is,” he adds.

Cicchetto remarks that some people have warned him that the economy isn’t good enough to make a big new construction investment in his Jericho Motorsports site, but, he says, “I say, if you don’t do it now, when? Lumber and labor prices are good. You may have to tighten your belt elsewhere, but now is when interest rates are down. This is a good time to grow the business.” “

We hope to employ two more people in the coming months,” Cicchetto adds. “I’m proud that local people are working here. We have local suppliers, local people working here. We’re buying from Caron Building and White Mountain Lumber for our addition. It’s being built by Romik Developers, of Berlin (Mike Couch and Roland Berthiaume).”

Cicchetto has the background to assess the possibilities of his location on Route 110, not far from the ATV park. His father, John, was an Arcticat dealer during the 1960s and ‘70s. “I had my first snowmobile ride in the mid ‘60s when I was six or seven years old,” he says. “I’ve been involved with ATVs all my life and I hike, fish, and play hockey in between times.”

His brother, Bob, is the owner of the Rochester Sports Center, in Rochester, which has the Polaris and Arcticat franchises in that area. Cicchetto worked there for some years before he saw the opportunity in Berlin and branched out on his own with Jericho Motorsports.

The business continues to be a family affair with his son Kris, 16, and daughter Leigha, 15, lending a hand, and his wife, Bobby Aversa, the actual owner of the business. Cicchetto notes that BEDCO’s Bill Andreas and Laconia Savings Bank have been instrumental in “helping this small business grow,” he says, adding, “Small business is the backbone of America.”