Jericho Warming Hut

Visitor Analysis

Summer Season 2015

 

March 1, 2016

 

By Larry Gomes, Assistant Trail Master

White Mt. Ridge Runners Snowmobile Club

Berlin, NH.

and

Paula Kinney, Executive Coordinator

Androscoggin Valley Chamber of Commerce

Berlin, NH

 

 


 

Introduction

 

The Jericho Warming Hut completed its fourth full year of operation on December 15, 2015.  Many riders make it a point to stop in during every trip they take to Jericho Mountain State Park. 

 

To get the data obtained in this report, over 100 pages of signatures were analyzed and three pieces of critical data were entered into a spreadsheet:  Date of visit, visitor’s zip code and number of visitors. 

 

This data was then translated into charts and transferred into this document.  The data in this report covers the 2015 summer ATV season which ran from the end of May to mid-December.  

 

Just like the past seasons, comments about the Warming Hut and Jericho ATV trails were almost 100% positive as can be seen in the sample below:

 

 

Note the second signature on this page is from Brian Fisher from the nationally televised show “Fishers ATV World”.

 

The Guest Book contained 2,239 individual entries that represented a total of 3,497 visitors from 43 different states and 8 different countries.   This is just a little higher than the 2014 visitor count of 3,425 visitors. 

 

We know that not everyone who visits the Warming Hut takes the time to sign in and we also know that not everyone who visits the park goes up to the Warming Hut.  So the actual number of visitors to Jericho Park is probably 4 to 5 times higher than what we reported here or somewhere in the range of 15,000 visitors for the summer season. 

 

This makes Jericho Mt. State Park one of the largest summer attractions in the North Country.

 

Visitors by State and Country

The Warming Hut hosted visitors from 43 states and 8 different countries.  Out of the 3,497 visitors, 820 (23%) were from towns located within 25 miles of the park.

 

Domestic Visitors

   

International Visitors

   

State

Sum of No of Visitors

 

Date

City/Country

 

# Visitors

AK

1

 

6/7/2014

Brazil

   

1

AZ

5

 

6/7/2014

Portugal

   

1

CA

7

 

6/29/2014

Ontario, Canada

 

2

CO

5

 

7/1/2014

Hannover, Germany

 

1

CT

276

 

7/27/2014

Lae Megantic Quebec

 

1

DC

1

 

7/27/2014

Hamburg Germany

 

1

DE

6

 

8/2/2014

Vancover British Columbia

 

5

FL

21

 

8/6/2014

Nottingham, UK

 

3

GA

7

 

8/14/2014

Nova Scotia, CA

 

2

IA

3

 

8/18/2014

Netherlands, EU

 

1

IL

2

 

8/21/2014

Ontario, Canada

 

1

IN

8

 

8/21/2014

Ontario, Canada

 

1

KY

3

 

8/27/2014

Ontario, Canada

 

1

LA

2

 

8/27/2014

Ontario, Canada

 

1

MA

712

 

8/27/2014

Ontario, Canada

 

1

MD

8

 

8/27/2014

Ontario, Canada

 

1

ME

118

 

9/18/2014

Governador, Brazil

 

1

MI

4

 

10/25/2014

Frendal, Norway

 

1

MN

3

 

11/7/2014

Nova Scotia, Canada

 

2

MO

1

 

9/28/2015

N.S. Canada

 

2

MT

1

 

10/7/2015

Trier Germany

 

2

NC

8

 

10/23/2015

Nova Scotia, Canada

 

2

ND

1

 

10/27/2015

England

 

1

NE

1

 

11/2/2015

Ireland

 

2

NH

1820

 

Grand Total

  

 

37

NJ

13

 

Total Countries

 

 

8

NM

2

         

NV

2

         

NY

91

         

OH

8

         

OK

1

         

PA

34

         

RI

179

         

SC

3

         

TN

2

         

TX

13

         

UT

1

         

VA

8

         

VT

112

           

WA

1

           

WI

1

           

WV

2

           

Grand Total

3497

           

 

 

The majority of Warming Hut visitors (1,820 or 52%) come from New Hampshire.  The other New England states of Vermont, Maine, Massachusetts, Connecticut and Rhode Island make up the second largest group with a total of 1,397 (or 39%) of the total. 

 

The remaining 280 visitors (or 8%) came from a total of 37 states with some visitors traveling from as far away as Alaska, California and Florida.

 

 

Visitors by Week

 

ATV season started just before Memorial Day.  Attendance at the park appeared to be steady throughout the season from opening day until Labor Day with spikes in attendance during holiday weekends and special events.  A spike in late September and mid-October was due to some unusually warm fall weather.

 

Domestic Visitors

     
 

# Visitors

 

Comments

MAY15-WK3

196

 

Opening Day: May 22, 2015

MAY15-WK4

117

 

Memorial Day Weekend

JUN15-WK1

167

   

JUN15-WK2

102

   

JUN15-WK3

47

 

Father’s Day

JUN15-WK4

217

   

JUL15-WK1

155

 

July 4th

JUL15-WK2

83

   

JUL15-WK3

154

   

JUL15-WK4

390

   

AUG15-WK1

172

 

Jericho ATV Festival

AUG15-WK2

172

   

AUG15-WK3

176

   

AUG15-WK4

149

   

SEP15-WK1

192

 

Labor Day

SEP15-WK2

115

   

SEP15-WK3

88

   

SEP15-WK4

137

 

Nice weather

OCT15-WK1

38

   

OCT15-WK2

171

 

Nice weather

OCT15-WK3

156

 

Columbus Day

OCT15-WK4

88

   

OCT15-WK5

43

   

NOV15-WK1

80

   

NOV15-WK2

38

   

NOV15-WK3

14

   

NOV15-WK4

20

   

DEC15-WK1

12

 

Thanksgiving

DEC15-WK2

8

 

Last Day of ATV Season: December 14, 2015

Grand Total

3497

   

 

This chart graphically illustrates how steady the traffic in the park was during the 2015 summer season.  From mid-May through mid-October, visitor traffic to the Warming Hut averaged between 150 visitors per week with spikes during holiday weekends or during special events.  Abnormally warm weather during late September and mid-October led to the spike of visitors at the end of the season.

 

 

 

Visitors by Distance

 

Over half the visitors (2,222 or 63%) who signed in traveled between 100 and 300 miles to get to Berlin.   The majority of these visitors originated their trip in central and southern NH and Massachusetts. 

 

This is up over 10% over last year’s total of 1,877 visitors (or 54% of the total visitors) that traveled between 100 and 300 miles to get to the Park. 

 

23% percent of the visitors were local residents who traveled 25 miles or less to reach the Park.  This is down slightly from last year’s total of 26% for local residents.

Domestic Visitors

   

Distance Traveled

International Visitors

 

 

 

Distance Traveled (Miles)

   

(Miles)

City/Country

 

# Visitors

 

# Visitors

   

4,988

Rio de Janeiro, Brazil

   

1

0-25

820

   

4,774

Governador, Brazil

   

1

25-50

118

   

3,580

Trier, Germany

   

1

50-75

123

   

3,556

Hannover, Germany

   

1

75-100

248

   

3,531

Hamburg., Germany

   

1

100-125

364

   

3,356

Frendal, Norway

   

1

125-150

414

   

3,371

Amsterdam, Netherlands

   

1

150-175

265

   

3,260

London, England

   

1

175-200

177

   

3,158

Lisbon, Portugal

   

1

200-225

349

   

3,118

Nottingham, United Kingdom

   

3

225-250

229

   

2,970

Belfast, Ireland

   

2

250-275

137

   

2,421

Vancover, Canada

   

5

275-300

39

   

406

Toronto, Canada

   

8

>300

214

   

379

Halifax, Canada

   

7

Grand Total

3497

   

406

Toronto, Canada

   

2

       

78

Lac-Megantic, Canada

   

1

       

Total Visitors

 

 

 

37

       

Total Countries

 

 

 

8

 

 

Visitors from other countries (37) is up from a total of 28 during the summer of 2014. 

 

 

 

Summary

 

The statistics gathered at the Jericho Warming Hut continue to show that Jericho Mountain State Park is gaining in popularity.   First time visitors are impressed and vow to return in the future.  Some visitors come every year like clockwork.

 

So clearly Jericho Mountain State Park is doing a lot of things right and continues to be a favorite destination for both winter and summer travelers. 

 

Given the fact that over 60% of the visitors are traveling between 100 and 300 miles to get to the Park, there is certainly a need for overnight accommodations by this group of travelers.  A hotel in Berlin and/or expanded camping facilities would probably be most welcomed and utilized by this group.

 

The original Guest Book sign-in sheets and spreadsheet data are available to anyone who is interested in taking a closer look at this information.  We also welcome any suggestions for additional reports or improvements to the current reports.

 

 

 

View of Warming Hut and outdoor pavilion being visited by ATV riders.

Photo courtesy of Paula Kinney taken from a helicopter during the ATV Festival, August 2015.